A Couture Launch at New York Fashion Week
UNCOVER THE WORLD OF BLKSWN
Escape the ordinary. Feel everything. At New York Fashion Week, BLKSWN made its unapologetic debut with an over-the-top, couture-inspired launch that set tongues wagging and cameras flashing.
Hosted at the exclusive private club Chez Margaux, our intimate dinner brought together a curated mix of fashion insiders, interiors tastemakers, and curious creatives. It was more than a party—it was the first taste of a brand built on stimulating textiles, shameless design, and a mindset that’s completely, unapologetically unconfined.
“We wanted to reveal something bold,” says Annalise Grimshaw, founder/ CEO and creative director of BLKSWN.
“The U.S. is our biggest market. But the ripple? That’s global—Middle East, China, Europe, Southeast Asia. We’re dreaming big, and doing it our way.”
EXPERIENCE DESIGN, REDISCOVERED
Our Press Day at Quarters in Tribeca pulled in the heavy hitters—Vogue Living, Elle, AD, and more. Journalists arrived curious and left captivated. The message? This isn’t just another lifestyle brand. BLKSWN is something undiscovered.
BORN IN WESTERN AUSTRALIA, MADE FOR THE WORLD
Inspired by the rugged, untamed beauty of Western Australia, BLKSWN is a dreamscape of texture, tone, and unapologetic cues. Every collection draws from a personal archive of memory, movement, and wild, sunburnt terrain.
“As a kid, I didn’t see the magic,” Grimshaw reflects.
“Now, I look back and feel it all—the red dirt, the pink skies, the isolation, the space to dream. BLKSWN is my love letter to that place.”
From bed to bath, wear to living, our pieces are crafted to stimulate, comfort, and inspire—all at once.
BIRTHED IN CHAOS, BUILT FOR ESCAPE
The soul of BLKSWN came during a moment of total collapse.
“New York. Late 2021. Covid. Black Lives Matter. I had two babies under one. I was up at 3am feeding my son when I just knew—I needed to create. To provide.
To impress. To escape,” says Grimshaw.
“BLKSWN was born in the dark, but it became my light.”
It’s not just a brand. It’s a reminder: you can build beauty, even in chaos.
IN BED TOGETHER: THE PREMIERE COLLECTION
Our first campaign, Homage to the Swan, is as theatrical as it is tactile. Shot in Grimshaw’s Sydney home, the visuals blend fashion and fantasy—models emerge from a giant swan egg (yes, really), symbolising the birth of the brand.
“We don’t do subtle,” she smiles.
“We play. We flaunt. We reveal ourselves in unexpected ways.”
From over-the-top props to emotionally charged sets, every shoot is a sensory escape. Couture meets creature comfort.
FASHION FOR THE HOME. TEXTILES FOR THE CURIOUS.
Our wear collection isn’t just sleepwear. It’s an invitation to flaunt your nature—inside and out.
Made from 100% silk and crafted in Portugal, these unisex silhouettes are designed to be worn with boldness: to dinner, to dream, to sleep, to live. Style the shirt with jeans. Wear the set to a gallery. Or stay in bed all day—no rules, just rhythm.
“We’re for the curious. The unconfined. The ones who crave couture in the
everyday.”
A FOUNDATION IN FAMILY, A FUTURE IN FEELING
Grimshaw’s design instinct was shaped young—growing up in Perth, watching her parents flip Federation houses and transform chaos into beauty. Those moments built her visual language. BLKSWN is her next chapter.
“It was about textures, tones, matching tiles, telling a story through the space you
live in,” she says.
“That’s what we’re doing now—stimulating spaces, inside and out.”
FLAUNT OUR NATURE
BLKSWN isn’t about blending in. It’s about revealing yourself fully—through the objects you choose, the textures you touch, and the way you move through your
home.
This is shameless comfort, unapologetic design, and a sense of couture that
doesn’t ask permission.
We’re not just in homes. We’re in bed together. And this is only the beginning.
